Don’t think about what can happen in a month. Don’t think about what can happen in a year. Just focus on the 24 hours in front of you and do what you can to get closer to where you want to be.
Will the digital age mark another era of decline for libraries? To an observer from an earlier era, unfamiliar with the screens and devices now crowding out printed books, it may look that way at first. On the other hand, even the smallest device with a Web browser now promises access to a reserve of knowledge vast and varied enough to rival that of Alexandria. If the current digital explosion throws off a few sparks, and a few vestigial elements of libraries, like their paper books and their bricks-and-mortar buildings, are consigned to flames, should we be concerned? Isn’t it a net gain?
But, in reality, connecting with Millennials is pretty straightforward. In fact, we’ve narrowed it down to three key strategies that brands should keep in mind when engaging Millennials. First, understand and speak to the values that drive them – happiness, passion, diversity, sharing and discovery. Second, understand their realistic lifestyles and experiences and find ways to amplify their reality. And, finally, make sure they feel informed and involved, not just marketed to.
Person earns six figures to come up with ‘duh’ strategies.